Selznick International, which also used the RKO studio and Forty Acres backlot, carried out Pioneer's commitment to produce features in Technicolor. Directing contracts with John Ford and George Cukor were transferred. The Whitneys became founding investors in the newly formed Selznick International Pictures in 1935, and Pioneer Pictures was informally merged with it the following year, after Pioneer completed its releasing obligations with RKO. Neither would actually make a picture with Pioneer. Helen Gahagan became the first actor under a multi-picture contract with Pioneer Pictures, while John Ford was engaged to direct several color productions, starting with The Life of Custer. Becky Sharp (1935), an adaptation of Thackeray's novel Vanity Fair, became the first feature-length motion picture in full color, followed by Dancing Pirate (1936). Cooper to be its vice-president in charge of production. signed a contract with Technicolor for the production of eight feature films in the full color process, and hired RKO's Merian C. Pioneer's Dancing Pirate (1936) was the second feature in full color Instead, Pioneer designated the musical short La Cucaracha (1934) to be its Technicolor live-action showcase, and subsequently won an Academy Award for it. Other never-realized color projects were adaptations of the novels The Three Musketeers and Green Mansions. Pioneer announced that its first color production would be The Last Days of Pompeii, but it was eventually filmed by RKO in black and white. Although there was no formal connection between Technicolor and Pioneer, the Whitneys invested in stock and stock options estimated at 15 percent of Technicolor. had been operating at a loss in 1931–1933, mostly servicing old contracts for its two-component color system, and badly needed a movie studio that would move the new three-component process into feature filmmaking. The process had been used thus far only in Walt Disney cartoons. Cooper, an enthusiast of the newly improved, full-color Technicolor Process No. The company was formed in 1933 by investor John Hay Whitney, who wanted to get into the motion picture business, and his cousin Cornelius Vanderbilt Whitney, on the encouragement of RKO executive Merian C. Pioneer later merged with Selznick International Pictures. Pioneer was initially affiliated with RKO Pictures, whose production facilities in Culver City, California were used by Pioneer, and who distributed Pioneer's films. was a Hollywood motion picture company, most noted for its early commitment to making color films. Not to be confused with Pioneer Entertainment.
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